
We’ve seen the last couple Prada womenswear collections inspired by “Mad Men” television show - the 50s Cadillac skirts, shape-forming corsets and ‘kitten’ heels. This time Prada continues to channel retro atmosphere in Prada menswear S/S 12.

The gents are urged to slick their hair back, pick up their acoustic guitars and rock that old American charm. It is an ode to retro - S/S 12 collection consists of vintage novelty patterns, cream and beige colours and possibly a reflective image of Elvis Presley. It’s been predicted that cravats are making a big comeback this summer. Fashion photographer David Sims captures the 60s look in this brand-new Prada menswear campaign featuring American actor and musician Michael Pitt, who is best know for his role in “The Dreamers”.